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Analysis on the Market pattern and Development trend of China's Coffee Industry in 2015

Analysis on the Market pattern and Development trend of China's Coffee Industry in 2015

Judging from the current competition pattern of China's coffee industry, in the field of instant coffee, domestic products of foreign brands are in a monopoly position in the middle and low-end market segments, and coffee giants such as Nestle and Maxwell have a market share of more than 80%. In the future, China's local coffee enterprises, represented by Gu Coffee and Chunguang Food, are in a period of transition from raw bean cultivation and rough processing to self-branded coffee products.

2015-07-23
Nestl é launched a ready-to-drink coffee that can compete with freshly brewed coffee in convenience stores.

Nestl é launched a ready-to-drink coffee that can compete with freshly brewed coffee in convenience stores.

In recent years, China's ready-to-drink coffee market has grown rapidly. According to Euromonitor, the market for instant coffee reached 5.487 billion yuan in 2014, an increase of 22% over the same period last year, and is expected to reach 9.193 billion yuan by 2017, equivalent to a growth rate of 67.5% in three years. Although the market share of ready-to-drink coffee currently occupies the largest market share.

2016-10-19
Seesaw open bar, advanced coffee equipment and utensils

Seesaw open bar, advanced coffee equipment and utensils

First: to make coffee really become a daily consumer goods, we must ensure a reasonable price. Seesaw coffee is of high quality but low price and strong affinity; second, the main consumers of coffee determine that the brand fashion and the sense of original design should be high; third, we must adhere to the aesthetics of the third wave of coffee, fresh, original flavor and flavor of origin; fourth, adhere to professional training.

2016-07-21
The summary of coffee grinding selects the grinding degree suitable for coffee utensils.

The summary of coffee grinding selects the grinding degree suitable for coffee utensils.

In the article "four Essentials of Coffee Bean Grinding", we talked about four points that should be paid attention to in the coffee grinding process. In the previous article, we have shared three points: 1. Coffee grinding should be averagely: make coffee tastier 2. Choice of coffee grinder: don't let calories take away coffee fragrance. 3. Coffee grinding tips: the four main points of coffee bean grinding will be shared below.

2014-10-13
Sharing the method of making perfect ice droplets in summer

Sharing the method of making perfect ice droplets in summer

Ice drop coffee is said to have originated in the Netherlands and is one of the few coffees extracted with cold water. Compared with hot water extraction at high temperature, cold extraction at low temperature has relatively less acidity and caffeine release, and is conducive to the preservation of volatile aroma. Also because of low-temperature extraction, the production process takes a long time and usually takes several hours, so luck is also important to order iced coffee. How to be one

2015-04-07
BIALETTI double valve mocha pot sharing

BIALETTI double valve mocha pot sharing

Looking forward to the stars and the moon, the long-awaited BIALETTI double valve mocha pot has finally arrived! Because I love the fragrant Italian Espresso, the original ordinary mocha pot can not satisfy me, specially ordered the top double valve door pot to experience the charm of double valve ~ ~ first of all, let's enjoy this professional BIALETTI pot! Everyone who plays with the mocha pot knows, up and down.

2015-09-24
Correct location of coffee shop sharing coffee shop route campus coffee shop coffee mix beans

Correct location of coffee shop sharing coffee shop route campus coffee shop coffee mix beans

Boutique coffee is fresh coffee. Whether it's food or drink, of course, the fresh the better, and so is boutique coffee. High-quality coffee should keep the coffee beans fresh before making, including the preservation of baked beans, and grind the coffee beans into powder before making, which is also to retain its original and best flavor. And the way of making hand-made coffee is such a way to make high-quality coffee.

2016-06-27
Baristas share the taste of high-quality coffee beans

Baristas share the taste of high-quality coffee beans

Mamba coffee Mandeling Brazilian Coffee Manning with Brazil, fragrant and delicious, strong and delicious, is the perfect carbon roasted coffee in coffee Charcoal Roasted Coffee slow-roasted coffee, more rich, glycolic Brazilian coffee Brazilian Coffee neutral coffee, aromatic Yigou mocha coffee Mocha Coffee Origin: Ethiopia

2014-09-27
Sharing the production method of perfect ice droplets

Sharing the production method of perfect ice droplets

Ice drop coffee is said to have originated in the Netherlands and is one of the few coffees extracted with cold water.

2014-08-05
There are 8 main factors that affect coffee sharing.

There are 8 main factors that affect coffee sharing.

There are eight main factors that affect coffee: 1, degree of grinding, 2, strength of pressing powder, 3, extraction pressure, 4, amount of powder, 5, temperature, 6, water quality, 7, human, 8, grinding degree of machinery and equipment: grinding degree is very extensive, generally speaking, it is related to coffee bean variety and baking degree. The grinding degree of 100%ARABICA beans is generally a little thicker than that of mixed beans. To cook a perfect cup of Espr

2015-04-20
Share the coffee roasting technology and talk about the smoke feeling of coffee roasting.

Share the coffee roasting technology and talk about the smoke feeling of coffee roasting.

Recently, I heard a saying: coffee is roasted, but during the bean-growing period, there is a strong sense of smoke. What I want to say is that the sense of smoke can not be lost by raising beans. There are two situations in which the sense of smoke can be produced. First, the flavor of coffee itself is mainly smoky, and there is a lot of smoke in the flavor of this bean. Second, it is caused by defects in baking, that is, it is difficult to make exhaust and firepower.

2015-10-28
The most popular method of making Coffee in the Coffee Age

The most popular method of making Coffee in the Coffee Age

Hand-brewed coffee is the third wave, that is, the most popular way of brewing coffee in the era of Honggou Coffee. Whether it is the way it is made or the style of coffee, it is worthy of further study and exploration. For this popular way of brewing coffee in the world, we should be grateful to Bentz Melitta, a German housewife. She invented the coffee bubble method more than 100 years ago.

2015-09-11
BIALETTI double valve mocha pot sharing

BIALETTI double valve mocha pot sharing

Looking forward to the stars and the moon, the long-awaited BIALETTI double valve mocha pot has finally arrived! Because I love the fragrant Italian Espresso, the original ordinary mocha pot can not satisfy me, specially ordered the top double valve door pot to experience the charm of double valve ~ ~ first of all, let's enjoy this professional BIALETTI pot! Everyone who plays with the mocha pot knows, up and down.

2015-07-13
Sharing the steps of making French Milk Coffee

Sharing the steps of making French Milk Coffee

The first to drink coffee mixed with milk is said to be Nehov, governor of the Dutch city of Badawiya in Indonesia in 1660. He was inspired by drinking English milk tea, so he tried to add milk to his coffee. Unexpectedly, the coffee after adding milk tasted smoother and smoother. In addition to the strong aroma of coffee, there was a faint smell of milk, which was still better than milk tea. But this kind of milk

2014-09-03
Liao Zinc, a post-90s girl, takes root in his hometown to make coffee for the citizens.

Liao Zinc, a post-90s girl, takes root in his hometown to make coffee for the citizens.

With dim lights, soft music and the fragrance of coffee in the air, Liao Zinc, a post-90s girl, returned to Wanzhou with her love of coffee and held a coffee sharing party for the citizens once a month. Yesterday, she said that she liked the comfortable life in her hometown and wanted more people from her hometown to understand the coffee culture. Liao Zinc, 23, who is worried about Wanzhou's hometown, is a native of Wanzhou.

2016-09-29
Coffee sharing Costa Rican Coffee Manor introduction to Fire Phoenix Manor Costa Rican Coffee style

Coffee sharing Costa Rican Coffee Manor introduction to Fire Phoenix Manor Costa Rican Coffee style

The flavor of Costa Rica has always been steady, without the sharpness of Guatemala, it is quite mild and supple, sour, sweet and bitter chocolate, inclusive and well-balanced, is the classic flavor of gourmet coffee. The seven major coffee producing areas are as follows: Durieba Valley (northeast of the capital San Jose), Central Valley (northwest of San Jose), Western Valley (west of the capital), three

2016-07-30
What kind of coffee utensils should be used? KALITA copper pot hario sharing pot

What kind of coffee utensils should be used? KALITA copper pot hario sharing pot

Among them, the blue filter cup is a new product, and only Jialu Dream can be seen in China, and the price is not cheap. While the prices of three holes and V60 vary according to their respective materials, resins generally range from 30 yuan to 40 yuan, ceramics range from 80 yuan to 100 yuan, and V60 made of glass is also a new product, with prices ranging from 100 yuan to 120 yuan. Of course, there are some very alternative products, such as kalita.

2016-06-16
Share the main factors that affect coffee

Share the main factors that affect coffee

There are eight main factors affecting coffee: 1, grinding degree, 2, powder pressing strength, 3, extraction pressure, 4, powder quantity, 5, temperature, 6, water quality, 7, human, 8, machinery and equipment.

2014-06-23
Where is the best place to shop? Starbucks executives share experience in perfect location

Where is the best place to shop? Starbucks executives share experience in perfect location

Do you want to open your own shop? As we all know, the most important thing to open a shop is the location, but where should I choose? ArthurRubinfeld, a former vice president of Starbucks, used his experience in expanding Starbucks from more than 100 stores to more than 4000 stores around the world to guide the perfect four steps for anyone who wants to open a successful store. Step1 chooses the place: determine the crowd and flow

2015-08-13
Share Douban-Zhe's Philharmonic pressure production method Coffee is being skillful

Share Douban-Zhe's Philharmonic pressure production method Coffee is being skillful

In about 2010, with curiosity, I bought some coffee beans that won the Golden Bean Award at north coast coffee (http://northcoastcoffeeroasters.com.au/)). At that time, I had some communication with Mark Hoza, who was in charge of sales. In my correspondence with him, I first came into contact with Aeropress, which makes coffee.

2015-10-17
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